The Sun do a fine job of making a mundane story into an ‘EXCLUSIVE!’ this evening, with David Coverdale’s revelation that ‘MANCHESTER UNITED have revealed that discussions HAVE begun as to who will replace Alex Ferguson.’
So, the story, it seems, is that ‘world famous club with a pension-eligible manager are actually making preparations for his departure.’
No, there must be some mistake, surely the way to play this is to wait until the day Ferguson decides to leave, and then jam in the first candidate who comes along – that’s the way highly-successful clubs work, isn’t it?
Here are the quotes upon which the article seems to hinge – from Vice-Chairman Ed Woodward:
“We have a view as to what that process will look like in terms of finding a replacement and what type of manager we want and how and when we’ll go about it.
But it’s in the drawer and long may it stay in the drawer.”
Maybe a more accurate title for this piece might have been ‘Manchester United HAVE held informal and brief conversations about how they would approach the task of replacing Sir Alex Ferguson’. That might have been slightly less misleading, if admittedly not as catchy.
Some cracking journalism though, it takes a creative mind to bend quotations that benign into something which passess The Sun’s salaciousness test.
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